M&C Saatchi TALK wins Irish Distillers Pernod Ricard account

irish distillery pernod ricard - Midleton-Distillery- Garden Still House
No Reproduction Fee The new Irish Distillers Garden Still House, Midleton, County Cork, Ireland. Pic John Sheehan Photography

Irish Distillers Pernod Ricard said it has partnered with PR agency M&C Saatchi TALK to lead on Global Public Relations.

M&C Saatchi TALK is tasked with driving global earned media coverage for their portfolio of brands across trade and consumer media and introducing the whiskey brands to new audiences on a global stage.

Pernod Ricard

Including Jameson Irish Whiskey, Irish Distillers is owned by Pernod Ricard and is Ireland’s leading producers of some the world’s most successful Irish whiskeys, with brands exported to over 130 markets around the world.

The Global PR remit includes global launches for their whiskey expressions across the Jameson family and their prestigious portfolio of Redbreast, Midleton Very Rare, Method and Madness, The Spots, Powers and Knappogue Castle.

M&C Saatchi TALK Head of Growth, Alex Michael, said: “We’re absolutely thrilled to be working with Irish Distillers Pernod Ricard and their portfolio of amazing brands including Jameson and Redbreast. 

“We’re really looking forward to working with the team to drive conversations about the craft, expertise, taste, and ambition behind their famous range of Irish Whiskeys and the Midleton Distillery the world over.”

Irish Distillers Pernod Ricard Communications and Corporate Affairs Director, Kathryn D’Arcy, said: “We look forward to working in partnership with M&C Saatchi TALK as we continue to build on our success and bring our world renowned whiskeys to new and existing audiences on the global stage, through creative and innovative product launches and earned media campaigns.”