M&C Saatchi Talk upgraded with Air France and KLM UK PR brief

Air France KLM tails

M&C Saatchi Talk today announced the agency’s appointment by Air France and KLM to lead on its consumer & corporate PR in the UK & Ireland.

Air France and KLM operate an extensive network from the UK & Ireland with 19 departure points. 

As a result, the airlines were looking for an agency to really enhance their reputation following the pandemic. 

Air France and KLM brief

As the lead on consumer and corporate PR, M&C Saatchi Talk will focus on developing the overall consideration of both brands, alongside promoting the airlines strong sustainability credentials.

The agency was appointed after a three-way competitive pitch process managed by Ingenuity London. There was no incumbent agency.

Fahmi Mahjoub, Air France KLM General Manager UK & Ireland said: “We are delighted to partner with M&C Saatchi Talk to develop our position in the UK & Ireland. 

“We are excited to be working with such a professional and personable team, who have displayed a great understanding of our brands and values. 

“We were also impressed by the fantastic “match-making” service offered by Ingenuity who guided us throughout the whole selection process.”

Alex Michael, Head of Growth at M&C Saatchi Talk said: “We’re absolutely delighted to be working with Air France and KLM. 

“These are two fantastically iconic airlines with industry-leading thinking, particularly in sustainability. 

“We can’t wait to get started working with the team and drive the conversations that highlight the great experiences and innovations they have to share”

Duncan Wood, Managing Partner at Ingenuity said: “The Air France and KLM teams were a joy to work with. The way they communicated with the agencies throughout the process was brilliant. 

“I think they’ll be a great client to work with and congratulations to M&C Saatchi Talk on the account win – they are certainly in a rich vein of form new business wise!”