M&C Saatchi Talk has announced three new Creative Strategists in a move aimed at bolstering the agency’s creative and strategy talent, and supercharging its ability to navigate, create, and lead conversations wherever they are most meaningful for brands and their audiences.
Michael Lamb has been appointed Creative Strategist in Earned Media, Shinal Pancholi Social Creative Strategist and Sophie Newman is Creative Strategist.
The hires follow the news of Head of Growth, Alex Michael, joining earlier this spring, and more recently, exciting health wellbeing client appointment, David Lloyd Leisure.
As Creative Strategist in Earned Media, Michael Lamb (right, main pic) joins Head of Strategy & Creative, Will Cooke and Head of Growth, Alex Michael in driving the agency’s proposition, process, and practice forwards, supporting clients with identifying the truths within their audiences and communities, and shaping the brand conversations between them to enable meaningful, long-term impact.
Lamb brings over 10 years’ experience specialising in media, having helped to connect brands with their audiences, offering counsel across story planning and media strategy to create stories that are believable for audiences and buyable by media.
His vast experience covers both the B2C and B2B spaces, and includes sectors from consumer electronics to chocolate, having looked after clients such as SONY and Unilever.
Shinal Pancholi is the agency’s new Social Creative Strategist, supporting Head of Creative Development, Sophie Bannister in defining social conversations for brands, overseeing paid, influencer, and content strategies.
She joins from her previous role as Head of Social & Digital for M&C Saatchi World Services where she was responsible for social growth, supporting clients spanning government, not for profit and charitable organisations.
Pancholi has spent 10 years shaping and elevating social at scale for the likes of COP26, Census, NHS, the Global Fund and University of Leicester, bridging the gap between their brands, social platforms, and their audiences.
Thirdly, Sophie Newman (left, main pic) has been appointed as Creative Strategist, having previously supported on the agency’s client growth as Business Development Director.
She brings diverse talent to the position having formerly supported with crafting strategic and creative responses for new and existing clients across an incredible number of integrated briefs.
Newman has been with M&C Saatchi Talk for over four years and has played an instrumental role in supporting the fantastic growth that the agency is now enjoying.
With this expertise, the agency’s heritage, talent and tools, M&C Saatchi Talk is blending creative simplicity, science and culture to earn brands, governments, and businesses a place in the conversations that matter most, driving value for them and their audiences’ lives.
Head of Strategy & Creative, Will Cooke touches on the significance of the three Creative Strategist hires in this vision in serving ambitious new and retained clients: “By evolving our agency offering, we will be helping not only our own agency growth but our clients’ growth too, and ensuring we’re creating campaigns that truly engage.
“With the recent reset experienced following the last 18 months, brands need to find new ways to connect with audiences and identifying these means asking the right questions to set ourselves and our clients up for success.”
M&C Saatchi Talk COO, Ryan Woor said of the new hires: “As announced six months ago, in the wake of our significant agency and client growth, we’ve been working to invest in the strategic, creative talent that now joins us to reinforce our success in crafting compelling conversations for our clients.
“I am delighted to have Michael, Shinal and Sophie join us in leading this exciting and business-defining journey.”