M&C Saatchi Talk has announced the appointment Alex Michael to the newly created role of Head of Growth and creative duo, Victoria D’Andrea and Marta Morientes to its roster.
As Head of Growth, Michael (left, main photo) will be responsible for leading the agency’s business development and commercial strategy, joining Head of Strategy & Creative, Will Cooke in driving the agency’s proposition, process, and practice.
M&C Saatchi Talk hires
With a passion for genuine human and cultural insight, Michael brings 18 years of multi- disciplinary experience, helping world-famous brands create effective and award- winning work.
His integrated background and idea-first perspective help him approach client challenges from multiple angles, working with teams to create solutions which travel, earn attention across channels, and incite conversation.
He joins the agency having previously sat on the leadership team at Golin London, and his extensive sector experience has also seen him lead key client business at VCCP Kin and HeyHuman.
With brands spanning finance and insurance through to youth oriented FMCG, previous clients include Dove, Coca-Cola, Danone, Kia, MoreTh>n, Orange, LNER and PG Tips.
“I’m absolutely delighted to be joining an agency with such a great array of clients, capabilities and network strengths”, Michael said.
“It’s a really exciting time to be here and I’m looking forward to working with a team of hugely talented people who are passionate about, and capable of, creating work that really ignites conversation.”
Fresh creative firepower
Creative pair Victoria D’Andrea (centre, main photo) and Marta Morientes (right, main photo) are D&AD New Blood winners and Campaign 2020 Star Players, bringing great experience from a varied roster of advertising and communications agencies with fresh perspective that combined, have resulted in attention-grabbing work for Which?, River Island, Morrisons and lastminute.com.
Will Cooke, Head of Strategy & Creative shared the importance of having Alex, Victoria and Marta join M&C Saatchi Talk at this crucial time in its evolution: “We’re also very fortunate to have creatively ambitious clients, so we’re always on the hunt for fresh perspective to spark the ideas that are seen, shared and talked about.
“Alex brings an integrated mindset that ensures effectiveness and impact in our work, while V&M have a remarkable energy and lateral creativity that keeps everyone on their toes.”
M&C Saatchi Talk COO, Ryan Woor highlighted the great progress made as the agency turns one: “After a very successful first year of trading despite the economic and logistical challenges caused by the pandemic, it’s now time to supercharge growth and I am delighted to have Alex on board leading this for us.
“As both our agency and client list grow and evolve, we are also investing in strategic, creative talent and I am excited to also welcome Vic and Marta to M&C Saatchi Talk.”
He added “It’s encouraging to see new clients recognising both the independent spirit we offer at the agency, combined with our capabilities backed by our independent global network, SERMO and M&C Saatchi Group resources such as the insights and intelligence team, M&C Saatchi Fluency”.
m&C Saatchi was formed last year when sister agencies M&C Saatchi PR and Talk.Global were merged.