Matt Sullivan joins BIMA as Managing Director

Matt Sullivan BIMA

BIMA, the UK’s largest tech and digital community, today announces the appointment of Matt Sullivan to the position of Managing Director.

Reporting into BIMA President Chris Mellish, Sullivan will manage the strategic direction of the BIMA community and the organisation’s growth.

Matt Sullivan

Sullivan, is replacing outgoing MD Holly Hall, and will manage the BIMA team, as well as overseeing the organisation’s programmes and events, such as Digital Day and Springboard and award programmes including, BIMA10 and BIMA100, among others.

He joins from The Alliance of Independent Agencies, where he served as Managing Director. He previously held the roles of Head of Product at The Drum and Head of Membership at The Marketing Agencies Association.

BIMA said the appointment comes at a time of growth for the organisation, which is soon to appoint a new Chair, who will support President Mellish in his role and serve as a figurehead for the BIMA community.

“I’m really looking forward to working with Matt and I’m excited for the future of BIMA with Matt at the helm”, Mellish said. 

“He’ll be leading the team at what is a pivotal time for our members and for the industry. After a tough 12 months, we’re here to help our members rebuild, develop new connections and collaborations, and drive the talent pipeline. 

“With a proven capability to engage communities and years of experience in managing awards and events for the marketing services industry, he’s the natural choice for ensuring we develop an even better offering for our members.”

Commenting on his new role Sullivan said: “What really attracted me to the role was the shared passion I have with our President and the team surrounding BIMA’s responsibility to support our members. 

Over the last year, I’ve seen an increased desire for people to collaborate and share experiences. 

“It’s been a proof point that embracing digital can offer a distinct advantage to organisations and BIMA is firmly placed in the centre of these two areas, with a heritage in digital built around communities and collaboration. 

“We are in a position to help attract and support an amazing, diverse and happy workforce to our members. That’s the most rewarding part of the job for me.”