Recipe has been appointed lead creative, production and media planning & buying agency for Burton’s Biscuits’ brand, Maryland Cookies.
The independent full service agency will be working with the Burton’s Maryland Cookies marketing team across media, creative and production.
Burton’s Maryland Cookies currently have the tagline ‘the nation’s favourite cookie’.
“We were looking for an agency who we felt would love the Maryland brand every bit as much as we do; and share our vision for creating a new and disruptive future for the brand”, Kate Needham, Burton’s Biscuits Marketing Director, said.
“The team at Recipe clearly worked well together and seemed to intuitively understand our challenge and the opportunity.
“They have huge amounts of energy and expertise and are a great addition to our Burton’s family!”
Ali Morgan, Managing Director at Recipe said: “Sometimes in chemistry meetings everything just ‘works’.
“What we can offer perfectly meets their need. How we work is exactly how they love to work. The work we have already done really resonates. And the people click.
“We’re incredibly excited to be able to bring together all our talent – across media, creative and production – to help this wonderful brand thrive now and into the future.”