Making Science puts new Gauss AI tools on Google Cloud Marketplace

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Making Science, a leading digital marketing and technology company, has announced the availability of three new solutions from its renowned Gauss AI Suite on Google Cloud Marketplace: GaussTV, BrandMax and Data Quality.

These solutions are designed to help customers overcome upper funnel challenges, optimise their marketing strategies, and ensure data quality at every step of the conversion process.

Gauss AI Suite solutions

GaussTV is a solution that enables clients to effectively plan, optimise, and measure their media campaigns.

By integrating linear and connected TV into a single console, GaussTV facilitates incremental reach measurement and optimisation of advertising investments, ensuring that campaigns reach the right audiences with personalised messages.

Along these lines of ad hoc planning, BrandMax enables companies to target their branding campaigns by personalising bidding strategies based on user value.

Using advanced algorithms, the tool identifies buyer personas and converts business objectives into complex bidding algorithms, maximising the impact of campaigns and reaching the highest-value audiences.

The Data Quality solution helps clients maintain the quality of their data throughout the conversion funnel.

By implementing key indicators, real-time alerts, and customised dashboards, Data Quality ensures accuracy in campaign attribution and minimises the negative impacts of data inconsistencies, enabling more effective and well-targeted marketing actions.

“We are very excited to launch these three new solutions on Google Cloud Marketplace and to continue to provide access to our value proposition of innovative technologies” said Jorge Alonso, COO SaaS at Making Science.

“Through these three solutions, Gauss AI helps our customers maximise their advertising impact and achieve their business goals with greater accuracy and efficiency”.

Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud, said: “Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the digital marketing solutions on Google Cloud’s trusted, global infrastructure”.

“Making Science can now securely scale and support customers on their digital transformation journeys.”

In this way, Making Science will continue its collaboration with Google Cloud to provide advanced technology that facilitates digital transformation and delivers leading solutions to companies.