Making Science joins Local Planet as specialist digital consultancy partner

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Making Science, an international technology and digital marketing consultancy specialising in e-commerce and digital transformation, has joined Local Planet.

The latter is the world’s largest privately owned media agency network managing $17 billion of consolidated media spend globally. 

Making Science

Making Science joins Local Planet as the global network’s specialist digital, technology and performance marketing and analytics consultancy partner.

Local Planet is an integrated network of 62 agencies providing media, marketing and communications solutions in 78 markets around the world. 

The addition of tech consultancy to the portfolio will allow individual agencies within the group, alongside its global clients, to access the consultancy’s bespoke digital performance marketing and technology solutions. 

In turn, Making Science will be able to expand its global client base. 

The partnership also means that Making Science now holds a 7% share in the business and CEO José Antonio Martínez Aguilar will become a member of Local Planet’s Global Board of Directors.

Commenting on the partnership, Aguilar said: “Joining Local Planet will open up new opportunities for international growth. 

“With Local Planet’s global reach, we will be able to offer our best-in-class digital marketing solutions to a wider range of clients. 

“Making Science is in a phase of global expansion and we are confident that this new partnership will accelerate our growth both within and outside of the European market”.

Martyn Rattle, Global CEO of Local Planet, added: “We are delighted to welcome Making Science to Local Planet. 

“The company’s ambition and talent are valuable assets, which perfectly match the mission and ethos of Local Planet. 

“In addition, the digital technology and consultancy expertise that Making Science brings is something that many of the network’s agencies and clients will benefit from.”

This announcement comes as Making Science continues its international expansion and marks a significant step forward in fulfilling the company’s ambition to be present in the world’s twenty largest digital advertising markets within five years.