Making Science brings ad-machina to Google Cloud Marketplace

MS-ad-machina

Making Science, a Premier Partner of Google Cloud, is strengthening its commitment to excellence by bringing, for the first time, its proprietary technology ad-machina in the Google Cloud Marketplace.

This long-term agreement also offers companies a tool for personalising and optimising Google Ads campaigns with Generative Artificial Intelligence (GenAI), reaffirming the technological consultancy’s expertise and abilities in using Google Cloud solutions.

Through this agreement, any global Google Cloud customer can benefit from fast and efficient access to ad-machina.

This multilingual technology, developed by Making Science, adapts to the market’s needs and can generate unique and personalised ads for each user based on their behaviour, which translates into an improvement in the effectiveness of advertising campaigns.

Personalisation and AI: Key to multiplying conversion rates

Ad-machina is powered by Artificial Intelligence to learn continuously in real-time, which increases the efficiency in detecting and adapting to changes in consumer buying behaviour.

On the other hand, its innovative technology allows ads to be modulated to the company’s commercial strategies, such as offers, internal policies, or social programmes so that it generates new ads automatically during the periods of validity of the same.

The milestone further strengthens Making Science’s partnership with Google Cloud for advanced cloud-based solutions that drive digital transformation and advertising effectiveness.

“At Making Science, we are delighted to continue enhancing our strong alliance with Google Cloud by incorporating a tool like ad-machina into its Marketplace for the first time”, said Eduardo Sarciat, ad-machina Managing Director at Making Science.

“Without a doubt, a tool that adds value to those companies that operate their Google Ads campaigns and want to optimise the functioning of their algorithms”.

Google Cloud Marketplace: Consolidating a Long-Term Relationship

The collaboration is founded on a solid relationship between the two companies, with over 90 Google Cloud certifications and specialisations in areas such as infrastructure, marketing analytics, and machine learning.

Google Cloud Marketplace provides enterprise-grade cloud solutions integrated with Google Cloud Platform, making it easy to find, buy, and deploy third-party software.

“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow ad-machina on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”