Yonder Media, part of The Beyond Collective, has won the media account for children’s charity Make-A-Wish UK, which grants life-changing wishes to children with critical illnesses.
Appointed following a competitive pitch, Yonder Media takes over the Make-A-Wish UK account from incumbent agency The Kite Factory.
Yonder Media will support the charity’s fundraising efforts, helping to increase mass fundraising income and build up the supporter database.
The charity has recently developed a new organisational strategy and is looking to grow both awareness and income through a long-term program of investment.
The aim is to establish a sustainable income model through a range of activities including investment into media and recruit more regular givers, as well as volunteers and community fundraisers.
Last Autumn, Make-A-Wish UK unveiled a new marketing campaign, ‘Light up the Darkness’, which ran across TV and cinema, OOH, digital and door drops.
Imogen Stead, Mass Fundraising Lead at Make-A-Wish UK said: “Yonder Media have demonstrated a deep understanding of our audiences and the strategies we need to take our mass fundraising approach to the next level.
“We look forward to working together so that we can offer life-changing wishes to more children with critical illnesses.”
Ed Cox, Founder and Managing Director at Yonder Media, said: “Make-A-Wish does amazing work creating profound and lasting memories for children and their families.
“We’re proud to be helping them evolve their brand and their fundraising approach so they can grant more wishes to more children.”