Lucky Generals names Ruth Chadwick as Strategy Director

Ruth Chadwick

Lucky Generals has hired former Grey London Deputy Head of Strategy Ruth Chadwick as Strategy Director.

Reporting directly to Andy Nairn, Founder at Lucky Generals, Chadwick will work on key clients, new business and transatlantic projects, which the agency is increasingly handling as a result of opening its office in NYC last year.

Ruth Chadwick

Prior to joining Lucky Generals she spent two years working as a freelance strategist for companies including Headspace.

Before that she was Deputy Head of Strategy at Grey London. She has also worked at Crispin Porter & Bogusky, Wieden + Kennedy and DDB.

While at Grey she worked on the multi-award winning  500 Years of Stories for Tate Britain and has worked on clients of all sizes, from Vodafone, GSK and P&G to Paddy Power, Terry’s Chocolate Orange and Scope.

“Ruth was recommended to me by so many people over the years that it became a personal mission to make her a General”, Andy Nairn, Founder at Lucky Generals, said.

“She’s come in at a really exciting time, with plenty of opportunities to shape the agency.”

Chadwick, added: “I’ve respected Luckies and many of the people who work there for such a long time.

“The agency is so full of energy and I can’t wait to get started making some great, populist creative work.”