VIDEO: Low Cost Glasses launches first TV ad campaign

low_cost_glasses

Online specs retailer Low Cost Glasses has launched its first ever TV ad campaign, created by Media Agency Group.

The cheeky “You’ll find any excuse” campaign follows a glasses-wearing family who love their low cost prescription glasses so much, they wear more than one pair at a time…including the dog! Silly, but effective.

Low Cost Glasses

The advert also announces the firm’s brand new next day glasses service for customers that also launches this week.

Created by the Media Agency Group in Manchester, 10 and 20-second edits will run around mainstream entertainment programming on Sky TV throughout February and March, as well as online and on social media.

“We are a young, fun, energetic business and want our campaign to make people smile, while showing that you don’t have to pay the hugely marked-up prices that are on the high street for quality prescription glasses”, Sergio Weingarten, CEO at Low Cost Glasses said.

“We believe that everyone should have perfect vision and stylish eyewear no matter what their budget. With our new next day glasses service, going online is more convenient than ever.

“We hope our commercial will resonate with people of all ages to think about the money you can save when buying prescription glasses online.”

John Kehoe, CEO at Media Agency Group said, “It was great fun to work with Low Cost Glasses on such a fantastic media campaign.

New brand

“They’re a relatively new business but are really disrupting the marketplace with their business model which offers excellent value, style and choice for people purchasing prescription glasses.

“We look forward to seeing their business evolve.”

Low Cost Glasses was founded in June 2019 by a team of optical experts. Together they have more than 25 years of combined optical and eyewear manufacturing experience.

Low Cost Glasses has the broadest range of styles and one of the fastest service anywhere in the UK.

Prices start at just £5 including lenses for a pair of prescription glasses.

The firm said it will soon launch an augmented reality, virtual try-on style advising tool for customers.