LoopMe, a global leader in brand performance, has appointed Courtney Howell as SVP, Global Partnerships; Maggie Wider Parker as VP, Direct Sales; and Staci Kapnick as AVP, Global Revenue Operations.
As brands and agencies increasingly demand solutions that can connect upper-funnel investment to lower-funnel outcomes, LoopMe is moving fast to meet that demand.
Following its 40% gross revenue CAGR sustained since 2018 and ambitions to reach $1BN in revenue, the appointments span the full commercial function, from agency and platform partnerships to direct sales and revenue operations, ensuring the business can scale consistently at pace across its fastest-growing market.
Expanding commercial leadership
The hires are part of a broader expansion of LoopMe’s North American commercial and marketplace leadership teams, including the appointment of Kat Scudder to lead the company’s West Sales Team across Los Angeles and key Mountain and Pacific Time Zone markets, and Brett Goldslager also joins as VP Sales – East.
Beth Gilmore joins the Marketplace leadership team as VP of Enterprise, overseeing both DSP Demand in the West and LoopMe’s Curation team, while Maria McCarthy joins as VP Central – HoldCos, leading the direct sales team in the region.
Jay Baum has joined as VP Agency Partnerships responsible for setting agency partnership strategy, shaping high‑value commercial frameworks, and unlocking multi‑market opportunities for LoopMe.
Commenting on her appointment, Howell said: “Agencies are asking one question above all others right now: how do we prove that upper-funnel investment is driving real lower-funnel results?
“LoopMe answers that in a way that hasn’t been available in the market before, and I’m excited to bring that to partners on a global scale.”
Wider Parker added: “I’m so thrilled to be joining the team at LoopMe. What drew me here was the growth story and the sense that the biggest chapters are still to come.
“LoopMe is at the cutting edge of AI and outcomes-based advertising, and that’s exactly what customers are demanding. It feels like an opportune time to be part of this.”
And Kapnick said: “I’m really pleased to be joining LoopMe and shifting my focus to optimising the global revenue engine and driving process efficiencies across the organisation.
“The adtech landscape moves fast, and I’m looking forward to digging into the data-driven strategies that will streamline our operations and support the next phase of growth.”