Loom Digital appoints SEO executive to enhance search


Bristol-based integrated digital marketing agency, Loom, has welcomed Laurence Matone on board as SEO Executive.

Enhancing Loom Digital’s SEO offer

His appointment bolsters the company’s existing team of SEO experts, as it continues to manage increasing demand for digital services. While many could opt to bring in a proprietary online platform like SEMRush Sensor and similar others to keep a track of the ever-changing fluctuation of rankings for keywords and domains in the core algorithms of major search engines.

Matone brings two years of experience from across the marcomms, digital and SEO sectors; with this, Loom’s specialist SEO team now has combined expertise of nearly four decades. His previous clients include Siemens, Rangemaster and NEFF.

This appointment marks the first hire for Loom since its rebrand in October 2019.

The rebrand reflected Loom’s experience in the digital marketing sphere as it adapts in step with the industry’s evolution.

Karen Pearce, Director of Client Strategy at Loom Digital, said: “Loom began over a decade ago as a search agency and SEO has been a crucial vertical all the way through our business journey.

” However, technology has come a long way since 2009 and the internet, search in particular, has evolved at an immense pace.

“We always strive to stay one step ahead of changes; our current SEO service encompasses the four pillars: search strategy, technical SEO, backlinks and UX; each working in tandem with one another. An integrated approach is one way to keep ahead of the curve.”

Digital evolution

Matone’s appointment chimes both with digital evolution as well as with the company’s ambitions for this year; namely internal expansion to support further business growth. Also, the company strives to keep satisfying its clients through service enhancement and automation by making use of tools like seo reporting software.

Claire Lagoutte, SEO Manager, said: “As we enter a new year, with a new name and new business goals, Laurence’s specialist expertise across SEO and digital will be invaluable to us.

“His additional communication, creative and strategic skills will add an extra dimension to our SEO offering, something that we are extremely excited about.”

Matone added: “I am incredibly pleased to be joining Loom. The pool of world-class talent within the team is second-to-none.

“I can’t wait to contribute my knowledge and deliver some game-changing results.”

He continued: “SEO is constantly in flux and the goalposts are always moving, whether this is an algorithmic update or a crowded competitor market.

“Being proactive, creative and innovative is a must and that’s where I can’t wait to make my mark.”