London Pulse Netball, current Netball Super League Champions, has appointed In-House Agency Review (IHAR), the strategic consultancy, to help the team strengthen its brand presence and grow its sponsorship portfolio.
London Pulse Netball brief
The appointment will see IHAR work closely with London Pulse Netball CEO Sam Bird and Commercial Lead Claire Williams to refine the team’s brand positioning, business plan, audience engagement strategy, and sponsorship value proposition to build its community and attract new commercial partners.
Earlier this year, London Pulse announced a three-year lead sponsorship with British lifestyle brand FatFace, and is now looking to leverage the team’s growing momentum both on and off the court to unlock more partner opportunities.
London Pulse Netball is the country’s number one professional netball team as current Treble Champions.
The team compete in the Netball Superleague, the country’s premier domestic competition, and are the 2025 Super Cup Champions, Superleague Champions and Super League Grand Final Winners.
Sam Bird, London Pulse CEO, said: “Partnering with IHAR marks an exciting next step in London Pulse’s growth journey. As we continue to build on our success on court, we’re equally committed to strengthening our brand and expanding our commercial partnerships.
“IHAR’s expertise will help us refine our strategy, elevate our story, and unlock new opportunities for the club, our athletes, and our community.”
Julia Arenson, Director of IHAR, added: “London Pulse is the standout brand in the UK’s Netball Super League with a powerful story to tell, both on and off the court.
“We’re excited to partner with Sam and the team to sharpen their brand strategy, elevate their commercial appeal, and help unlock the full potential of London Pulse and netball as a force in UK sport and culture.”