London adtech MainAd names new marketing head


MainAd, the London-based advertising technology company has announced the appointment of Roberto Pizzato as its head of marketing.

This strategic appointment will further bolster MainAd’s leadership team as it drives international expansion and market growth.

Just so you know, MainAd specialises in global ad display and video retargeting solutions, and it’s also the creator of machine learning powered DSP, Logico.

Based in MainAd’s London office, Pizzato will be tasked with developing strategic relationships with new and existing clients, and driving MainAd’s global marketing and communication initiatives.

He was previously Head of Content at Buzzoole – the influencer marketing platform – and he brings extensive digital media experience gained over more than a decade in agency, research and business development roles.

“This is an exciting time in the evolution of the company as it is rapidly expanding internationally”, Pizzato said.

“The digital sphere is evolving at a tremendous pace and ad tech is at the forefront of this innovative space, in particular when it has to do with machine learning, which is helping advertisers to serve content that is relevant to their audience and to invest in paid media with high efficiency.

“This, together with the new regulations on cookies and users’ privacy, will ultimately lead to a better relationship between advertisers and users.

“I’m delighted to be joining MainAd as it expands its offering. I am confident that we are in a prime position to lead the way in scalable customer-centric solutions for its global clients.”

Michele Marzan, CSO at MainAd, said, “We are in the throes of expansion in several markets, as the digital landscape evolves and technologies develop.

“Roberto’s wide-ranging knowledge and experience will prove a valuable asset to us, as we strive to support our clients with the best solutions to align with their strategies.

“He has deep insight into their challenges and opportunities, and we’re delighted to welcome him on board.”