LMA hosts auditions for brand new London campus


More than 100 talented youngsters turned out to audition for a place at LMA London, the media, music and performing arts institution co-owned by Robbie Williams.

Young hopefuls showcased their skills to a panel of industry experts to secure a place at LMA’s new Here East campus, which opens in September 2020.


X Factor  

Robbie joined LMA after mentoring the LMA Choir in 2018’s X Factor, forming a strong connection with the singers and the wider LMA team.

And, this week, aspiring musicians, actors, performers, dancers and film-makers had the opportunity to meet LMA’s team of tutors in the hope of landing a place on their dream degree course.

Richard Wallace, who co-founded LMA with his brother, Simon, said: “The standard of talent at the Here East auditions was phenomenal and we were incredibly impressed by the candidates’ sheer drive and passion”.

“It was clear that a lot of them had done their research into what we stand for and had put a lot of time into preparing for their audition. We have some very tough decisions on our hands!”

Liverpool origins

Since June this year, LMA has recorded a 160% increase in the number of applications for its two sites in Liverpool and it is now looking forward to launching its new home in East London.

Situated in the growing innovation cluster at Queen Elizabeth Olympic Park, Here East is the fastest expanding cluster of tech and creative businesses in London.

Richard added: “We have had an incredible 2019 at LMA and we’re extremely excited about launching our next chapter and helping to nurture and grow future talent.”