Livity has today launched Enter The Group Chat, a nationwide campaign designed to amplify young people’s voices to support the UK Government’s Department for Science, Innovation and Technology (DSIT) Growing Up Online consultation.
The consultation is gathering evidence on the impact of digital life on children and young people, exploring issues including social media, app design, emerging technologies, online wellbeing, and digital safety. Its findings are expected to help shape future policy, regulation, and support systems around young people’s online experiences.
Enter The Group Chat
Through Enter The Group Chat, Livity is taking the consultation directly into youth spaces both online and offline, with the goal of increasing awareness and participation among 13–18 year olds.
“At Livity, we’ve always believed young people shouldn’t just inherit the future, they should actively shape it,” said Alex Goat, CEO of Livity.
“The people most affected by decisions around digital life are the ones who use these platforms every day. Enter The Group Chat is about garnering perspectives from all sides and creating accessible, engaging ways for young people to contribute to a national conversation that will directly impact their futures.”
The campaign combines social-first content, grassroots youth engagement, and community partnerships to translate complex consultation themes into formats that resonate with teenagers.
Activity includes vox pops, interactive games, youth-led discussions, and a hackathon in Oldham, alongside advertising across FE college networks.
True to Livity’s methodology, the campaign and content formats have been co-created directly with young people and filmed in locations across England, including activations such as “Pop Off” at OnSide Youth Zones Dagenham Youth Zone and “Standing On Your Opinion” at Salford Lads Club.
The campaign also brings together a coalition of youth, media, and technology organisations committed to increasing youth participation in digital policymaking, including OnSide, Salford Lad’s Club, Media Smart, Next Gen Media, Google, and YouTube.
The work is directly in support of the wider programme of youth engagement being led by DSIT.
“Young people are experts in their own lives, and any conversation about the digital world they are growing up in must include their voices”, said Jamie Masraff, CEO, OnSide.
“At OnSide, we see every day how important it is to listen to young people, create space for honest conversations, and ensure they feel heard on issues that shape their wellbeing and future.
“We’re proud to partner with Livity on Enter The Group Chat and support a campaign that is helping more young people engage with this important national consultation”.
New campaign content will roll out regularly until the consultation closes, across social platforms, spotlighting diverse perspectives and encouraging young audiences to participate in the official consultation.
“The digital world belongs to the people who use it most,” added Goat. “It’s time for young people to enter the group chat.”
Young people, creators, educators, and organisations are encouraged to support the campaign by sharing content, joining the conversation online, and participating in the DSIT consultation before it closes on 26 May. The campaign will continue to roll out content over the following weeks to surface the diverse perspectives of young people across the country.
“Working on this campaign with Livity has been a real privilege”, said Lauren Baker and Harry Evans, Enter The Group Chat hosts.
“It’s been incredibly eye-opening spending time with young people in Manchester and London, hearing their honest thoughts about what it means to grow up in an online world and how digital spaces are (or aren’t) evolving alongside them”.
“In particular, hearing their perspectives on AI has been super intriguing, especially seeing how many are already using it to support their learning and everyday lives.
“This campaign feels so important because it’s giving young people a platform to help shape the future, and in our opinion, it’s vital they’re part of that conversation. Thanks to Livity, they are, so let’s enter the group chat.”
Livity has a long running heritage in building campaigns which encourage youth voice, including programmes such as Undivided which brought together voices from across the political spectrum post Brexit.