It’s fast becoming an adland event must attend, so we dropped in on very a busy Adtech Kick-Off Lunch, at the Cannes Lions Festival hosted by programmatic leader Limelight Inc.
Our mission? To get a sense of what the adtechs and publishers gathered there were talking about, what issues were on the table – alongside some delicious food – and what the hosts saw as the next steps for digital advertising and more importantly, the world’s publishers…