LIDA brand name dropped in M&C Saatchi merger

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Creative agency M&C Saatchi and customer agency LIDA are to join forces to create a new, integrated creative agency which will sit at the heart of M&C Saatchi UK Group.

The 225-strong agency will offer a broader range of skillsets. This will include tech and innovation, partnership marketing, customer experience and data analytics.

The firm also announced that Kate Bosomworth (right, main picture), Chief Marketing Officer of M&C Saatchi, is leaving the business.

Today’s announcement comes after a tough year for the multi-award winning group. Last year it lost NatWest, one of its major clients. This led to a number of senior level departures at the company.

M&C Saatchi  – new team

The newly merged agency will be led by current Group Managing Director of M&C Saatchi, Camilla Kemp, who will now take on the role of Chief Executive Officer.

Ben Golik (left, main picture), who is currently Chief Creative Officer of LIDA, will become M&C Saatchi’s new Chief Creative Officer.

Moray MacLennan, Worldwide CEO, M&C Saatchi, said: “The bringing together of data, creativity and technology is now table stakes.

“What will differentiate the new M&C Saatchi is a focus on the frontiers of change, and the business leadership talents of Camilla and Ben.

“They have complementary skillsets and natural chemistry. We’re excited for the future.”

Talented people

Commenting on the merger, Kemp said: “It’s an incredible honour to lead the renewed M&C Saatchi.

“We have extraordinarily talented people in both businesses and I’m excited that together this team will be able to offer clients broader, richer creative answers to meet the demands they face at a time of unprecedented change.”

Golik added: “What we make is my absolute obsession – but only because of what we can make happen.

“From shifting attitudes to shifting product, we’re excited to make work that drives change right through the customer journey.”

Kemp has been part of the M&C Saatchi family for ten years and her experience at group level sees her well placed to bring integrated capabilities together.

Golik joined Group agency LIDA in May 2018 and has led award-winning integrated work for Invesco and Christie’s.

The existing management of both agencies, including Jonathan Goodman and Tom Firth, will remain part of the new leadership team.

The company said they will be instrumental to a smooth transition for clients and staff.