Lamar Advertising joins World Out of Home Organization

lamar advertising

Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO).

Lamar Advertising

Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

“We are excited to join WOO and get to know our counterparts around the world better,” Lamar chief executive Sean Reilly said. 

“There’s never been a more promising time to be in the out-of-home industry, and we look forward to collaborating with other members of WOO to realise the potential that is before us all.”

This now means that the three largest OOH companies in the US – Lamar, Outfront Media and Clear Channel are all WOO members.

The latest joiner takes the body’s global membership to 135, with representation in over 100 countries across six continents.

This represents a significant increase from this time last year and there are more new members in the pipeline, WOO said.

WOO President Tom Goddard said: “WOO has gone from a Europe-based organisation as FEPE International to a truly global entity in just a few years.

“As the OOH industry recovers from the pandemic and gears up to compete harder with the giants of the media world on the digital stage, a dynamic new member like Lamar which I have long admired – even envied, will greatly strengthen our hand and the global OOH community generally as we lengthen our stride.”