Laithwaites and RAPP raid wine cellar for first ever Christmas ad

laithwaites christmas ad 2021 by rapp - mediashotz (1)

RAPP is continuing to bring more fun to wine advertising with a festive take on Laithwaites’ Wine Cellar Feeling campaign – creating the wine delivery business’s first ever Christmas advert.

With more and more people moving to wine home delivery, the retailer hopes the campaign will tempt more shoppers to have their wine delivered this Christmas, as well as bring a smile to a Christmas we’re all looking forward to.

Laithwaites first Christmas ad

The advert builds on the existing Wine Cellar Feeling campaign by focussing on a typical Christmas scene where things don’t quite go to plan…

Launching today (5 November) and running through to the end of the year, the new work will run on TV, VOD, display and social channels. 

The TV ads will be supported by digital advertising to increase consideration with supporting messaging, this will appear as YouTube pre-rolls, contextual web display and paid social.

James Morrison, Head of Brand at Laithwaites said: “Despite the chaos Christmas can bring, we hope our ad will make people smile, and inspire those get togethers we missed last year. 

“For us, enjoying great wine with friends and family is what we’re all about – and nobody needs a wine cellar to do that!”

Matt Gardner Lewis, Group Account Director at RAPP said: “Expanding on the Laithwaites world has been fun creative work to launch. 

“Wine is a big part of the festive season and bringing Laithwaites’ genuine passion for wine and fun to life make this a perfect fit.”