Sam Oakley, formerly Director of Social Creative at LADbible Group, has joined Jungle Creations as Director of Social to head up the management of the company’s social media engagement, views, and audience growth across its portfolio of media brands, whilst also looking at how to scale the quantity and quality of content across platforms.
Oakley joins Jungle Creations’ rapidly growing media department, which includes Social, Creative Studios, Brand Development, Licensing, Programming, and individual media brand teams across Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals, and its latest tech-focused media brand Futur3ology.
Oakley has been in the social media publishing industry for a number of years having began his career at GiveMeSport where he developed the commercial performance of the brand.
In 2015 he joined LADbible Group as Head of Programmatic, and in late 2016 he became Head of Content focusing on both the content and commercial performance of the brand, whilst being an integral part of the ‘Redefining LAD’ project with campaigns such as UOKM8? And Trash Isles.
Later Oakley’s responsibilities increased, leading Content for the entirety of LADbible Group including SPORTbible, Tyla, and GAMINGbible, as well as UNILAD and its portfolio of sub-brands.
In 2021 Oakley was promoted to Director of Social Creative, an area of the business that is dedicated to building brand presence on Instagram and TikTok, aiming to be culturally prominent in youth culture.
“Part of the big appeal of joining Jungle was its culture and the talented people there”, said Oakley.
“Everyone seems to be dedicated to what they do with a real passion for the media brands.
“I’m really excited to get to work not least because the team has cemented a strong position for the brands in the social sphere whilst there is still a huge opportunity to improve and evolve them further.”
Melissa Chapman, Co-CEO of Jungle Creations, said: “We’re so excited for Sam to join the team.
“Jungle has always been a great force on social, regularly topping the charts for most viewed and engaged with social content, but we think there’s room to do even more to solidify our media brands’ place on social, building brand equity and audience loyalty as a result.
“That’s where Sam comes in and I can’t wait for us to get started.”