LAB Group promotes Harpreet Bushell to Group MD

harpreet bushell

LAB Group has announced the promotion of Chief Growth Officer Harpreet Bushell to the new role of Group Managing Director.

Following a pivotal 18 months, The LAB Group now comprises five agencies with digital specialisms in strategy, implementation, marketing, creative, and communications.

Harpreet Bushell

During her first year at LAB, Bushell has led many of the initiatives that have helped develop the group’s capabilities attract and nurture enterprise clients. 

As Group Managing Director, Bushell will lead on the implementation of LAB’s Group strategy, helping major clients reshape their digital future within a dynamic market.

Jonny Tooze, Group CEO said: “Harpreet has brought an extraordinary energy and discipline into LAB. 

“She is a natural leader who combines a wealth of hands-on digital experience with huge clients with the ability to inspire colleagues at every level of our group. 

“It is every Founder CEO’s dream to find a person they can trust to share the helm and during the last year it’s clear that Harpreet has all the skills and emotional intelligence to do that. 

“Having a Managing Director I trust implicitly gives me the chance to focus on the development and growth of the wider group along with our offering which will help every part of LAB make a difference in the digital world.”

Commenting on her new role, Bushell said: “Jonny and I have worked together for the last year reshaping LAB around its core strengths while developing new research-based offerings to help our clients think and act differently. 

“I’m excited to take over the tactical running of the group, working closely with a stellar exec team to drive our strategy and deliver an unparalleled proposition for our employees and clients.”