LAB Group announces rebrand amid year of growth and acquisitions

lab group rebrand - mediashotz (1)

LAB Group has announced the launch of its new website and group proposition off the back of another acquisition and year of continued growth.

Since forming the Group two years ago in September 2019, LAB Group has acquired Reflect Digital, Studio BLUP, AM Marketing (absorbed into Reflect Digital) and established three new agencies: Riverr, VERJ and Raised by Wolves. 

The Group has grown from a digital agency of 50 people to a group uniting 100+ staff across multi-disciplinary expertise in technology, marketing, data, communication and creativity.

LAB said the rebrand is the first step in the next stage of growth as it looks to expand its delivery capability and grow existing specialisms in data, behavioural sciences, emerging tech, digital transformation, and e-commerce.

Client Wins

The evolving group proposition has been integral to winning and growing clients looking for specialist expertise to help grow their brands with a unique approach. 

Cross group wins this year have included: Nido Student, Better Nature, Hasbean, iSky, Complete Aviation, Genesis, We are Copper, Opayo, as well as a well known law firm and a global investment bank.

Growth plans

As the group and agency leaders prepare for the next stage of ambitious growth, LAB Group needed to effectively communicate their unique proposition. ‘LIMITLESS at LAB’ was inspired by the possibilities of combining diverse, multidisciplinary teams across the group for experimental thinking. 

The proposition was also driven by LAB Group’s commitment to creating unparalleled industry solutions, by partnering with progressive brands for tangible results or by developing the IP themselves for societal change.

In addition to growing its client portfolio this year, LAB Group have remained dedicated to using their expertise for meaningful change. 

It has continued to develop its research in detecting vulnerable people online and has won both awards and funding for its ‘Foodbank Connector’ project, which aims to help food banks move resources to the places they are needed at the right time.

Jonny Tooze, Group CEO said: “Our clients want a competitive advantage, and to do that effectively we need teams spanning a multitude of expertise. 

“They demand that we exist on the cutting-edge of usable and effective technology, insights and creativity. LAB has come so far in the last two years and attracted a wide range of brilliantly talented people. 

“This, in turn, is attracting more and more clients that wish to explore opportunities with us in digital, creative, and communications. 

“The next phase of our growth is going to be the most exciting, with many acquisitions planned and a real acceleration of our group.”

Harpreet Bushell Group MD Said: “The last two years have been quite the metamorphosis for LAB Group. 

“Going from one agency to five brands with a new group leadership team and creating a cultivated, diverse skill set to keep at the forefront of change has been one heck of a journey. 

“It’s the perfect time for a new look to really showcase the LAB Group mindset of our limitless potential, together, to impact brands and the world.