KP Snacks launches TV ident series to celebrate new cricket sponsorship

kp snacks cricket tv ident series

KP Snacks has launched a new animated TV ident series which celebrates their official partnership with cricket’s new 100-ball competition, The Hundred.

TV ident series

Airing on Sky Sports throughout the competition – which started Wednesday 21 July – the idents bring to life their new campaign Everyone In which aims to inspire thousands of families to be more active through cricket and enjoy playing anywhere and in any way.

Conceptualised by KP Snack’s sponsorship agency CSM and produced by Sticker Studios in collaboration with 2Viente eight individual brand 5” and two 15” portfolio assets have been created.

Each one represents a KP Snacks brand and The Hundred team they sponsor – and sees street cricket being enjoyed all over the country featuring communities and some of The Hundred’s biggest stars such as Ben Stokes, Jofra Archer and Heather Knight.

KP Snacks Marketing Manager, Phil Jackson, said: ‘We’re delighted to see our ident series go live. 

“We felt an animated approach was an engaging and memorable way to help bring our partnership to life.

“Our ‘Everyone In’ campaign encourages communities to get active and get involved with the game and these assets really encapsulate this ethos.

Rob Calder, Commercial Director, The Hundred, commented: ‘The Hundred is all about bringing cricket to communities up and down the country. 

“These idents showcase just how we want the tournament to inspire and encourage people to pick up a bat and have a go.’