Global pharmaceutical technology expert and leading B2B producer, Körber Pharma, has appointed global creative and technology network Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.
Körber Pharma is part of the international technology group Körber, which offers its customers worldwide innovative technology, production, and software solutions along the entire pharmaceutical value chain.
Körber Pharma brief
Led by Wunderman Thompson Germany, the agency will support Körber Pharma’s international growth strategy by bringing their brand promise, ‘Delivering the difference in pharma’, to life.
Wunderman Thompson aims to differentiate the brand with an emotional storytelling approach, helping it to stand out in an industry that is often highly regulated and where marketing communications traditionally appeal to the rational.
With expertise in brand development, CX, content production, and marketing automation, Wunderman Thompson will use the latest AI-driven, digital, and established marketing tools to reach target audiences.
Christian Gamperl, Director of Marketing for Körber Pharma, said: “Our ambition is to set the standard for pharma brand communication in the B2B sector.
“We have found a strong and experienced partner in Wunderman Thompson, who will support our brand in all areas of modern B2B marketing, bringing innovative solutions, and helping us to drive growth and reach new target groups.”
Vanessa Kerkhoff, CEO of Wunderman Thompson Germany, said: “As a business with innovation at their heart, Körber is the perfect fit for our agency, its ways of working and our client portfolio.
“We’re very much looking forward to working with them to inspire their communications and bring their brand promise to life.”
Stephan Lämmermann, Chief Growth & Technology Officer for Wunderman Thompson Germany, said: “Research shows that inspiring emotion in B2B ads is 7x more effective than delivering rational benefits alone.
“We’re looking forward to using this as our guiding principle within our work for Körber to help the brand stand out among the factually-driven communications from their competitors.”
Wunderman Thompson is a global authority on B2B marketing, having developed inspired B2B strategies for brands including Canon, Duracell, GE, IKEA, INFOR, Kyndryl, Mercedes-Benz (Vans), Microsoft, Sherwin Williams, and T-Mobile.
In April 2023, the global network announced the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.
Bringing together the unparalleled depth and breadth of Wunderman Thompson capabilities spanning creative, business transformation, content, experience, loyalty & personalisation, and commerce, Inspired B2B signalled the next phase of development for Wunderman Thompson’s best-in-class B2B vertical to help clients around the world build emotional connections at every stage of the customer journey.
The win adds to Wunderman Thompson Germany’s extensive Health and B2B client portfolio, which includes clients such as Bayer, Carl Zeiss Meditec, Boehringer Ingelheim, AbbVie, Siemens Healthineers and Microsoft.