Media Agency Group said it has added Knowsley Safari to its client roster after a competitive three-way pitch.
The agency has been handed the lead from incumbent Vizeum – for the full planning and buying for the popular Merseyside visitor destination for the next three years.
“Knowsley Safari is an amazing visitor destination and we are thrilled to be able to use our tourism industry insight and knowledge to enable them to further their build their brand and attract new visitors”, John Kehoe, ceo of Media Agency Group said.
“The beauty of being an independent agency is that we have a very hands-on approach and make clients feel like we’re an extension of their team, supporting them throughout the whole marketing journey”.
Rachel Scott, head of marketing at Knowsley Safari said: “The MAG team really impressed us with their enthusiasm and innovative approach during the competitive tender process.
“They have a great expertise in tourism and destination marketing, and we are excited to start working with them on our plans for 2020 and beyond”.
Knowsley Safari is home to the UK’s Longest Safari Drive and animals from across the world, including baboons to camels, wildebeest to rhinos.