KitKat thanks King Charles III for the extra bank holiday break


KitKat is taking its iconic “Have a break” tagline to the nation this weekend, with a campaign to mark the coronation thanking the king for the extra break.

KitKat and the King

The ad features a three-finger KitKat, along with the sub-line “Thanks for the extra break, Sir”. The ad nods to the upcoming King’s Coronation and thanking him for the extra bank holiday.

The ad will also feature the “Have a break, have a KitKat” tagline, reinforcing the brand’s message of encouraging people to have a break.

Created by integrated marketing agency Wunderman Thompson UK, these will appear across national newspapers and meta platforms. Friday 5 May and throughout the bank holiday weekend.

Tom Drew, Executive Creative Director at Wunderman Thompson UK, said: “Thanks, Sir, for the extra day and the extra ad.’

The coronation of Charles III and his wife, Camilla, as king and queen of the United Kingdom and the Commonwealth is due to take place on Saturday, 6 May 2023, at Westminster Abbey.

London has been preparing for the huge event, which is likely to see hundreds of thousands descend on the capital for the rare event of the crowning of a new British monarch.