Kinetiq, the AI-powered platform transforming global media intelligence into actionable insights, and DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, today launched a new joint monthly report highlighting the top-performing TV ads in the US.
Monthly US TV ad rankings
The new report, titled “Breaking TV Ads Report”, combines Kinetiq’s real-time TV ad tracking with DAIVID’s AI-driven creative analytics to uncover which newly-launched TV ads broke through, why they resonated with audiences and what brands can learn from their success.
Each edition features a rundown of the month’s top new TV ads – ranked by their ability to generate positive emotions, capture attention and drive correct brand recall – along with insights into emerging creative trends.
Key insights from October’s report noted that an ad promoting Indeed’s partnership with the LeBron James Family Foundation topped the list as October’s most effective new TV ad.
The spot, titled “What If LeBron James’ Skills Were Never Seen?”, follows NBA star LeBron James’ journey from his early life to his current work with the Foundation and promotes a skills-first approach to hiring.
The ad achieved 11% higher intense positive emotion and 7% higher attention than the average US TV ad.
Other brands in the top 10 most effective new TV spots for October included TikTok (which featured twice), Subaru and Taco Bell.
Moreover, family, mentorship and belonging emerged as the strongest themes across October’s top-performing creatives.
Ian Forrester, CEO and founder of DAIVID, said: “Our new monthly reports with Kinetiq show which TV ads are breaking through and why.
“By spotlighting top-performing ads and trends, we want to provide brands, agencies and media owners with actionable insights on how to create campaigns that truly connect with audiences and drive results.”
Kevin Kohn, CEO of Kinetiq, said: “This new report is a glimpse into what’s possible when Kinetiq’s real-time ad intelligence meets DAIVID’s creative analytics.
“Together, we’re giving marketers a holistic view of the TV and CTV advertising landscape and deeper insight into not just what’s airing, but why it resonates, powering more informed and effective media and creative strategies.”
The new monthly reports mark the latest milestone in Kinetiq’s collaboration with creative data provider DAIVID. The two companies first partnered in March, enabling brands, agencies and media owners continuous, large-scale creative analysis across all linear TV and CTV advertising.
Click here to download October’s report of the top 10 most effective ads.
For the full top 100 or custom insights by sector or competitor, email videoadtrends@kinetiq.tv.