Keywords Studios acquires Waste Creative in gamer move

keywords studios acquires WASTE creative

Keywords Studios, the international technical and creative services provider to the global video games industry, has acquired independent creative agency Waste Creative.

Based in London and founded by Visar Statovci and Mike Petricevic in 2006, Waste Creative’s talented team of 70 people provides strategy and creative production services, including player community management, for mobile video game creators, including Supercell, Nintendo and Riot Games. 

Keywords Studios

In addition, the studio provides advice on the go-to-market strategy for new games and content as well as delivering high-speed, high-quality digital asset creation. 

Visar Statovci, Mike Petricevic and the entire team will remain with the business.

The acquisition will help to address the increasing demand from the Group’s client base for games as a service support covering the full marketing lifespan of games, from pre-launch support to post launch ongoing support, with a focus on community engagement and retention.

Keywords Studios has also announced the acquisition of Wicked Witch Software, a 73-person video game development studio in Melbourne, Australia.

Bertrand Bodson, CEO of Keywords Studios, said: “We are delighted to have further strengthened the Keywords group by adding such talented teams in London and Melbourne.

“I am delighted to welcome Visar, Mike and the talented Waste Creative team to Keywords. We are really looking forward to working with Waste Creative’s highly skilled and experienced team. 

“Games as a service marketing support with a focus on community growth and fan retention are areas of increasing importance to our clients and Waste Creative will help us meet that growing demand and provide them with extensive and more integrated marketing solutions.”

Visar Statovci, Co-Founder and Managing Partner, Waste Creative, said: “We are thrilled to join Keywords and by the opportunities that being part of this industry leading global business will present for our clients and team. 

“By working with Keywords, we will be able to expand our services to meet our clients’ full marketing needs from early access/beta launch stage to the ongoing growth, retention and management of their player and fan communities.”