Billboards around the UK stopped running ads during Monday’s state funeral of Queen Elizabeth II, in a mark of respect for the country’s longer-serving monarch.
Queen Elizabeth tribute
Instead, many were replaced with a simple back screen bearing a graphic of the royal crown, the abbreviation ‘ERII’ and ‘1926 – 2022’, reflecting the Queen’s birth and death years.
The move came as millions lined the streets of London to pay their final respects to the monarch in what was a show-stopping state event not seen in the UK for more than 70 years.
More than half the population of the planet is thought to have watched The Queen’s state funeral on some form of media.
Ocean Outdoor said the BFI IMAX, Waterloo, London has been turning purple from dusk in the evenings from Sunday, 18 September and will continue to do so until Tuesday, 20 September, “with the agreement of the resident advertiser”.
The Piccadilly Lights, Piccadilly Circus, London and all outdoor ad screens, were paused for advertising in favour of the commemorative copy from midnight Sunday to midnight Monday, 19 September.
Digital advertising locations are high profile and are increasingly being used to reflect key events in UK cultural life in addition to carrying brand advertising.
During the coronavirus pandemic they were used to offer support to key workers, the screens drive encouragement and support for LGBTQ Pride during Pride Month and they were used to display beacons lit across the nation for the Queen’s Platinum Jubilee earlier this year.
And most recently, the billboards were used in a show of national support for England’s Women’s Football Team, The Lionesses, and their historic Euros win.