FCB Global has announced the promotion of Katy Wright to Chief Executive Officer of FCB Inferno, the network’s London agency, effective immediately.
Wright will continue to report to FCB Global CEO Tyler Turnbull and work alongside CCO Owen Lee and CSO Ben Jaffé to grow the agency’s creative offering in London and beyond.
As Managing Director, her most recent role at FCB, Wright has been instrumental in winning and leading key accounts, including Zurich, Unite Students, BMW, Valspar and Kimberly-Clark brands Andrex and Kleenex.
FCB Inferno has gained creative momentum in recent months from an array of clients with campaigns including Zurich’s “Upcycled,” Sport England’s “We Are Undefeatable,” and Virgin Group’s “Dyslexic Thinking” — FCB Inferno’s first-ever Titanium winner at Cannes Lions.
The honour was awarded for creating a seismic shift by making neurodiversity an asset that companies around the world seek out to better their business, and was a collaboration between FCB, Virgin Group, Sir Richard Branson, LinkedIn, Dictionary.com and Made by Dyslexia.
“Katy is consistently described as compassionate and competitive. Two words that are difficult to hold at the same time. But Katy does,” said FCB Global Chair & Global CCO Susan Credle.
“These qualities make her a champion and a leader of world class creativity. She shares the FCB belief that creativity is a beautiful economic multiplier. I cannot wait to watch her continue to positively contribute to our industry as CEO of FCB Inferno.”
After joining FCB’s London office, Wright rose through the ranks, becoming Head of Account Management in 2018, before being promoted to Managing Director 2021 to lead and transform its offering for new and existing clients.
In 2022, FCB Inferno announced the integration of creative performance practice FCB/SIX to bolster the agency’s data-driven brand experiences.
“For over 15 years, Katy’s infectious energy, deep commitment to her clients and incredible sense of humour have helped shape FCB Inferno into the agency it is today,” said FCB Global CEO Tyler Turnbull.
“As someone who defines our ‘Never Finished’ spirit, Katy has been instrumental in evolving our agency to deliver timely and timeless work for our clients. With Katy being elevated to CEO, I know the future is bright for FCB Inferno.”
Wright’s elevation is the latest in the FCB network, joining FCB Chicago CEO Kelly Graves, FCB New York CEO Emma Armstrong and FCB Canada CEO Bryan Kane, who were all promoted to the role in 2022.
The 150-year old network was named #2 Global Network at Cannes Lions 2022, with “Dyslexic Thinking” winning FCB’s fourth Titanium Lion in three years.