Wunderman Thompson has appointed Katy Nyman as Global Client Partner, a newly created role leading Wunderman Thompson’s UK portfolio of CRM clients.
Nyman joins from RAPP, where she was Head of Client Leadership – the same role she held at Proximity, where she worked for five years before the two agencies merged in 2020.
She led the agency’s largest department and some of the most innovative accounts, including KFC, Samsung and Virgin Media.
In her new role, Nyman takes a leadership position across flagship client Shell’s global business and will play a key role in continually evolving the network’s CRM offering and portfolio of CRM clients.
Current clients include the likes of Samsung, IKEA and Lexus.
Nyman’s experience in data and tech inspired creative agencies spans 20 years, including previous roles as Business Director and New Business Partner at MRM McCann, where she spent six years, and Head of Direct at Guardian News and Media.
She has also worked for Partners Andrews Aldridge and Craik Jones.
“I know how key CRM is to the whole brand experience, and how it can really punch above its weight with clients, but it is too often relegated to the role of sales channel,” said Nyman.
“At Wunderman Thomson there is an opportunity to push outside the expected jurisdiction of CRM, to unleash it from its usual shackles and swim lanes so we’re producing inspiring creative communications that leverage the very best of data and technology.
“I am excited to bring what I know about CRM to a team of experts that truly know how to integrate all disciplines under one roof.”
Wunderman Thompson UK CEO Pip Hulbert said: “Katy’s track record in leading and landing strong customer strategies across CRM, social and loyalty, across nearly every sector – telco, travel & leisure, financial services, charity, news & media, FMCG, food & drink – makes her the ideal person to drive the CRM expertise at Wunderman Thompson.”