Kairos Group appoints Katy Sumption as Executive Creative Director

katy-sumption-kairos

Kairos Group, a leading global creative social and influencer agency, has announced the appointment of Katy Sumption as Executive Creative Director (ECD).

This strategic appointment supports the agency’s commitment to driving growth and fostering a culture of creativity, innovation and social-centric marketing strategies.

Katy Sumption

Sumption joins Kairos Group with a wealth of experience including previous roles as ECD at Atomic, spearheading groundbreaking campaigns for renowned brands like Papa John’s, Hey Car, and Elgato.

She also served as the social lead for Supernova, Atomic’s sister agency, and brings with her expertise in nurturing creative cultures and leveraging the power of social-first marketing to drive brand growth and engagement.

Sumption will oversee the creative output of the entire agency, with a focus on elevating brand storytelling and fostering deeper connections with audiences.

Her role will also involve collaborating with external experts and diverse creative communities to ensure that Kairos Group’s work remains relevant and impactful.

As part of her first project for Kairos, Sumption led on the agency’s recent successful collaboration with Pepsi, launching the Corner Shop campaign spotlighting local creators and pioneers in Manchester’s and London’s vibrant cultural landscape.

Chris Parnell, Co Founder and Chief Commercial Officer at Kairos Group, said: “Katy’s appointment adds another string to our bow at Kairos Group.

“Her unparalleled creativity will be a great asset for our clients going forward, and we are already seeing her creativity in action with the successful launch of the Pepsi Corner Shop campaign.

“In our industry creativity is the difference between a great campaign and an average campaign. Engaging audiences is paramount to brands, and Katy will spearhead our creative efforts, supercharging our offering.”

Commenting on her transition to Kairos Group, Sumption said: “I believe that traditional marketing is becoming more and more obsolete, and brands need to embrace community-driven and social-centric approaches to connect with modern audiences.

“Kairos Group’s ethos aligns perfectly with this vision, and I’m thrilled to join a team that’s at the forefront of innovation within the industry.

“I’m excited about the opportunity to lead Kairos Group’s creative endeavours and push the boundaries of what’s possible.

“With a powerhouse team and a commitment to social-first strategies, I’m confident that we’ll continue to deliver exceptional results for our clients.”