JvM China wins smart brand’s global co-branding creative business

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JvM China has recently triumphed in a competitive pitch to secure the global co-branding creative business for the legendary car brand smart.

JvM smart brief

As smart’s new global agency, JvM will spearhead a series of innovative co-branding initiatives for both the brand and its products.

Its comprehensive services will include scouting and selecting co-branding IPs, brands, and celebrity partnerships, negotiating rights, and devising and implementing co-branding strategies and creative solutions.

During the pitch, JvM China leveraged its extensive experience in the luxury automotive market, both domestically and internationally, to offer a full-package proposal for smart’s global co-branding efforts, encompassing insights, strategy, creative, and integration of global co-branding resources.

Eric Yang, CEO of JvM China, commented: “It’s an honour to partner again with such an iconic brand.

“Given the rapid changes in the global automotive industry today, there are numerous challenges and opportunities in brand and product communication.

“We are excited to innovate and create impactful and effective work with smart together.”

Stella Yao, Head of Global Marketing for smart, added: “The smart brand has previously enjoyed a successful long-term collaboration with JvM China.

“In this pitch, JvM China impressed us by integrating its extensive co-branding resources with excellent integrated marketing communication capabilities. We are very much looking forward to our upcoming projects.”

The collaboration with JvM China takes immediate effect.

JvM CHINA is part of the JvM Group, founded in Hamburg/Germany, with now over 1,100 people with 33 offices in Europe, Asia and the US.

JvM CHINA with offices in Beijing and Shanghai offers all modern communication services with additional special services in Sports Marketing with JvM SPORTS and Pop Culture Marketing with JvM NERD.