Jungle Creations names Christian Howes as Director of Data and Insights

Christian Howes Headshot

Jungle Creations has appointed Christian Howes from Endemol Shine Group as Director of Data & Insights.

The position is a new role created to lead the vision for the firm’s data & insights roadmap across the business, providing an invaluable tool for the company’s content plans as well as a new commercial product.

Christian Howes

Working closely with Co-CEOs, Nat Poulter and Melissa Chapman, Howes will consolidate data sources across the business to effectively translate data into the right content for the right audience at the right time. 

The creation of this role will support teams across the organisation including sales, creative, strategy and programming, to create the most impactful content and campaigns for Jungle Creations’ media brands and for its clients.

Internally, Howes will build and lead a team of data scientists and analysts, providing useful insights, to all functions within the company, out of raw data and trends.

Howes joins Jungle from Endemol Shine Group where he was a Freelance Consultant, working on data development, AI and machine learning television formats. He also previously presented data and social trends within “The Hub” on ITV’s This Morning and Good Morning Britain.

Commented on his appointment, Howes said: “I’m really excited to be joining such a dynamic company in Jungle as director of data and insights. 

“The expertise I can bring coupled with the staggering volume of data that Jungle possesses means that we will be able to quickly unlock a wealth of value, opportunity and insight for our brands and many clients.”

Nat Poulter, Co-CEO at Jungle Creations, said: “With hundreds of videos produced each month across six media brands that combined have 130 million followers, it’s clear Jungle Creations is sitting on a wealth of data. 

“We’re so excited with Christian joining that we can start to liberate insights from the ongoing conversations we’re having with our followers and help our clients connect with communities of food lovers, Gen Z women, fitness fanatics and beyond”