Jung von Matt rents entire hostel for 95 colleagues at Cannes Lions


Cannes seems to get more expensive and exclusive every year, but for creative agency Jung von Matt, 2024 will be different, thanks to a genius  hostel hack.

The agency – which has just been shortlisted for the Dan Wieden Titanium Lions at Cannes for its “Rights Against the Right” campaign – has cut back on luxuries and increased the number of staff it is taking to the festival this year by booking out the Banana’s Camp hostel for 95 colleagues – which is 8.4% of the agency’s total employee base.

Even CEO will bunk with team in hostel

Even CEO Peter Figge will be staying in a shared bunk room, so that as many employees as possible can experience Cannes and all the creative opportunities on offer.

While other agency leaders are fighting for rooms at exclusive hotels like the Carlton and the Martinez, Jung von Matt staff – senior and junior – will be settling into the hostel, which promises to be a hub for communal learning, socialising – and watching football.

Situated only 100m from central Cannes and 14 minutes’ walk from the Palais du Festival, the Banana’s Camp has a garden, a terrace and an event space where the agency will get together for a planned series of talks, screenings, BBQs and drinks.

Selected festival content will also be screened there, as well as some key Euro ’24 matches featuring the German and Austrian teams.

Each day will start with a morning get-together over a shared brunch and a series of inspirational talks and workshops including “Meet the legends” and “Creative postcard writing”.

Speakers will include Sir John Hegarty, the legendary founder of BBH and The Garage Soho, as well as Malcolm Poynton, the Global CCO of Cheil Worldwide.

In the evenings, all Jung von Matt colleagues are invited to attend “Apéro” drinks, while on Monday there will also be a welcome BBQ, and Wednesday is “Party BBQ” night, to which clients, journalists and friends of the agency are invited.

Everyone will sleep in Banana’s Camp’s dormitories for between two and eight people, share bathrooms, a kitchen, a lounge and laundry facilities.

Employees from the agency’s Hamburg, Berlin, Stuttgart Vienna and Zurich offices will be attending, having been chosen due to their involvement in all projects submitted for Cannes Lions.

Peter Figge, CEO from Jung von Matt said: “Who needs fancy hotels and en suite bathrooms? This year, we wanted to be able to share Cannes with many more colleagues and embrace a more democratic experience that we can enjoy together. It’s going to be a lot of fun.”