Journey Further names James Addlestone as CSO

James-Addlestone, Journey Further - Mediashotz

Performance marketing agency, Journey Further, has appointed James Addlestone as its new Chief Strategy Officer.

Addlestone will join the executive team and lead strategy for the Leeds, London and Manchester agency, working closely with CEO, Robin Skidmore, and Managing Director, Matt Kwiecinski, to deliver on the business’s global growth plans.

James Addlestone

Addlestone began his career in strategy consulting and data science at Deloitte, before moving to a number of agency groups including Interpublic and Omnicom. 

He departs his role as Head of Decision Science at RAPP to join Journey Further.

“I’m absolutely delighted to be joining the Journey Further team”, Addlestone said. 

“From my first interaction with the agency, it was abundantly clear why they are rated one of the best places to work in the UK, and why they are the fastest growing agency in Europe; because they really do live their values.

“I feel privileged to be joining such an ambitious, forward-thinking agency on their journey.”

Commenting on the appointment, Matt Kwiecinski, Managing Director at Journey Further, said: “The opportunity for our strategy and insight offering is huge, so we’re very excited for James to be joining us.”

The agency’s founding principle is that everyone will benefit from greater clarity. If you understand digital media as well as your agency, there’ll be more opportunity to drive performance.

It claimed to “obsess about speed – the faster we deliver clarity the better”.

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