Performance marketing agency Journey Further has appointed Ben Ducker as its new Executive Creative Director, as it looks to bolster its creative offering.
Ducker has previously worked for VCCP and Fold7, as well as running his own production company where he has written and shot campaigns for brands including Carlsberg, O2, Diageo, Microsoft, Easyjet and more.
Based in Journey Further’s Leeds office, he will provide a deep understanding of the traditional creative agency approach to brand advertising and combine it with existing data capabilities to create a performance-led and highly measurable approach to brand marketing.
“The industry and world is changing quickly, so I was looking to join a fast moving company that can keep up with the pace”, said Ducker.
“The rebellious yet transparent mindset of Matt and Robin is what attracted me to joining the team, and I can see no better environment in which to create the future of advertising, where data meets creative for true engagement.
“It’s refreshing to be calling out the ways of the past and exciting to develop a creative agency model that’s able to deliver on imagination and insight equally.”
Commenting on the appointment, Robin Skidmore, CEO at Journey Further, said: “Ben has incredible creative pedigree delivering campaigns for many of the world’s biggest brands.
“We have a real opportunity to blend a conceptual and data-driven approach to creative and I’m excited to see how Ben’s expertise and insight enhances our offering for clients.”