John Lewis drops trailer for much awaited 2023 Christmas ad


Christmas ad favourite John Lewis has released a short trailer for its 2023 seasonal film with some very strong theme clues.

John Lewis Christmas ad teaser

The film (below) shows a young lad in what looks like an old style marketplace or bric a brac sale, shopping with his grandmother.

He spots an item on a stall and shows it to his ‘nan’ asking if he can have this.

The item in question appears to be a gift box with instructions on how to “Grow your own Perfect Christmas tree”.

John Lewis has included the hashtag TraditionsGrow with the teaser.

The retailer’s full ad is set to air tomorrow (9 November).

Themes we can take from the teaser will be tradition, climate awareness and youth and age as well as family values, all of which would easily play into John Lewis’ sense of heritage and would sit perfectly with its #traditionsgrow tagline.

John Lewis posted the teaser to its social media channels including X with the words ‘Christmas begins 9 November’, hinting at when the full Christmas film is likely to go live.

The clip was posted on Tuesday 8 November and has been viewed more than 13,000 on YouTube.

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