Jimmy Muldoon named Consulting Director at fifty-five London


Fifty-five London, the data company that is a part of The Brandtech Group, has appointed Jimmy Muldoon as Consulting Director.

Jimmy Muldoon

Muldoon will report to UK MD Richard Wheaton, and will lead a team of data consultants to deliver analytics solutions that will enable fifty-five’s clients to improve and implement their digital strategies.

Prior to joining fifty-five, Muldoon’s vast experience has seen him in several data analytics roles, including agencies such as Red Badger and eCapacity.

Client side, Muldoon has also held senior management roles at Sky and Cote Brasserie.

In his most recent role, he was a Senior Analytics Manager at Dunelm, where he was responsible for delivering digital marketing and transformation initiatives across the business.

Fifty-five London is a data company that helps brands collect, analyse, and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention working with clients across a broad range of sectors including Adidas, Dyson, Bayer, TUI, Dunelm and Bet365.

UK MD, Richard Wheaton, said: “We’re looking ahead to an exciting 2024, supporting our cross-sector clients in optimising their data strategies especially in view of cookie deprecation and the Digital Marketing Act.

“Jimmy has a broad knowledge across both agency and client operations, and combined with his digital consulting experience will help us to scale our client engagements in both size and depth.

“We’re very happy to welcome Jimmy to the fifty-five London team.”

Muldoon added: “My goal at fifty-five is to help clients use data to make better decisions, improve the customer experience and deliver better return on investment.

“From my experience of being client side, I take a customer-focused view, and strive to straddle the line between technical and commercial mindsets.

“I’m thrilled to be part of the team at fifty-five and look forward to what’s to come.”