JET targets new regions with popular TV campaign ad

JET at night image

UK fuel brand JET is resurrecting its critically-acclaimed TV campaign – Keep on Moving.

Featuring a man ‘driving’ through the countryside on a grand piano while singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out’ – the memorable TV spot was praised for its ‘refreshingly absurd twist on the car commercial’ and for making ‘a visit to a gas station look epic’.

JET campaign 

Originally launched in September 2020 and shown exclusively in the North East and Midlands, the second airing, that coincides with the nation opening up again, will target new territories including: Yorkshire, East of England and the North West. 

The ad will also feature nationally on SkySports cricket: England vs New Zealand Test Matches.

Commenting on the decision to re-run the campaign Áine Corkery, Manager, Brand, Phillips 66 Limited said: “The campaign landed so strongly with both our JET dealers and consumers first time around that making the decision to bring it back this year was an easy one. 

“It’s an ad that celebrates the joy of driving and the open road and it captures our ‘driver-first’ ethos perfectly.”

The ‘Keep on Moving’ campaign launched on Thursday 27 May on SKY and Virgin Media and will run until 4 July.