JET expands UK brand presence with ten new sites

jet rebrand

Fuel supply brand JET has announced that ten new Ascona-owned sites will be joining its growing UK nationwide network of branded dealer sites – a move that further strengthens its relationship with the roadside retailer.

JET rebrand

The ten new sites will all be rebranded and re-pumped and will feature the company’s iconic blue and yellow logo that was recently updated as part of an ongoing brand refresh that also included the rebranding of JET’s Premium Fuel offer, JET ULTRA.

Commenting on the decision to move to JET, Darren Briggs, MD, Ascona Group said: “JET provides an industry-leading fuel supply package and together with their new JET brand image, is recognised in the industry for great value and service. 

“They are the perfect partner for Ascona as we continue to expand our operations in the UK via both organic and acquisitive growth and focus on building best-in-class retail roadside destinations that cater to changing customer needs.”

The ten new sites, mainly located in Bedfordshire, Buckinghamshire and Warwickshire will provide depth and strength in these areas – boosting the brand’s total portfolio of UK dealer sites to more than 300.

“We are delighted to welcome these new sites to our JET dealer network and introducing the JET brand to a number of new communities”, said Oliver Mueller, Retail Business Manager, Phillips 66 Limited.

Value and service

“With a reputation driven by good service and good value we are committed to building business relationships with dealers across the UK and are looking forward to helping these new sites flourish over the coming months – further strengthening the JET brand.”

In 2020 the fuel brand continued to drive brand awareness with the launch of its first TV campaign for more than 20 years. 

Featuring a man ‘driving’ a grand piano through the English countryside to Joe Jackson’s 80’s hit ‘Steppin’ Out’ – the ‘Keep on Moving’ campaign by creative agency, isobel, grabbed the headlines and was heralded as one of the most-memorable TV spots of 2020.