Jennifer Aniston joins Pvolve in its first ever brand campaign


Pvolve, the fast growing functional fitness brand, has launched its first-ever global ad campaign, called “A Strength that Sets You Free”, featuring brand partner Jennifer Aniston.

Evolve and Jennifer Aniston

The ad spot reveals how Pvolve’s unique fitness method is redefining what strong means, looks and feels like, and features Jennifer Aniston working out with the brand’s array of patented and proprietary equipment, like the, Slant Board, Precision Mat, P.ball and P.3 Trainer.

As a Pvolve member and fan of the brand, Aniston shares first-hand how the method helps her feel stronger than ever before, brought to life by the tagline, “A strength that sets you free.”

Aniston stars in the campaign following her appointment as a Pvolve partner earlier this year. Aniston joined the company to assist with key business priorities, including consumer marketing.

Her personal journey with Pvolve is proof that the method sculpts, tones, strengthens and helps restore in a way that builds the body up, and doesn’t break it down.

The campaign was brought to life through a collaborative effort between the fitness brand, Aniston and creative agency 72andSunny.

Pvolve partnered with Director Loren Denis, Academy Award winner Linus Sandgren as Director of Photography and celebrity photographer Zoey Grossman to help demonstrate the power of the Pvolve method through a cinematic lens.

Consumers can keep an eye out for Pvolve’s campaign featuring Jennifer Aniston on national cable TV and streaming platforms such as Hulu and Peacock, among others.

Pvolve offers a variety of ways to experience its functional fitness workout method, meeting consumers where they are and at any stage in their fitness journey.

Pvolve is flexible and convenient. The company said that when members use its products, they’ll discover a new meaning of ‘strong’ – one that is rooted in the belief that a quality fitness routine should serve you holistically and throughout all stages of life.