Jellyfish names Mayumi Tatsuta as VP Creative for the US

mayumi

Global digital marketing business Jellyfish, has announced the appointment of Mayumi Tatsuta as Vice President of Creative, who will be based in Los Angeles.

This marks the first strategic move under the leadership of Global Executive Creative Director, Jo Wallace, who joined Jellyfish at the end of last year, bringing a wealth of experience across award-winning creativity.

Mayumi Tatsuta

With an impressive career spanning over 25 years in the advertising industry, new hire Tatsuta has led the creative vision on projects that span across all touch-points.

She is a culture-led, data-informed, and empathy-based thinker who has dusted off Fortune 500 brands and catapulted new ones at the most globally respected creative organisations.

Prior to joining Jellyfish, Tatsuta served as a driving force behind groundbreaking campaigns at Cashmere x Media.Monks.

Her work saw her lead culture-led brand campaigns and disruptive social-first activations for renowned brands such as Dove, Liquid IV, and SONY, among others.

Her contributions have been recognised with numerous industry accolades, including Cannes Lions and Effie Awards.

“I’m thrilled to join Jellyfish and be part of the future-facing Creative Collective,” said Tatsuta.

“It’s an exciting time to be in the industry, especially with Jellyfish’s commitment to bring culturally relevant creativity that cuts through the clutter.”

At Jellyfish, Tatsuta will play a key role in the newly formed Creative Collective, spearheaded by human-generated creative with cultural resonance – partnered with AI Studios.

Led by Chief Solutions Officer Natalie Winford and Global Executive Creative Director Jo Wallace, the Creative Collective aims to push the boundaries of creativity in the digital marketing landscape with the support of data, tech and AI.

“Welcoming Mayumi to the Jellyfish family underlines our intention,” said Jo Wallace, Global Executive Creative Director at Jellyfish. “Since I joined Jellyfish at the end of last year, we’ve not only improved the work we deliver for our impressive list of existing clients, we’ve won a succession of creatively-led pitches for dream brands.

“Mayumi’s wealth of experience and her innovative approach are as crucial as mine and the team’s contributions worldwide in advancing our creative offerings.”

Natalie Winford, Global CSO at Jellyfish, added: “Having talent such as Mayumi join Jellyfish shows how we are dominating the space of attracting the best talent with her level of skill and industry experience.

“Culturally we are committed to growing our global teams as they collaborate across human inspiration and technology to produce the most innovative work for our clients.”