Jeep launches all electric model at The O2 by krow


Iconic brand, Jeep, today launched its experience ‘Race to Escape’ at The O2, one of the world’s most popular live entertainment, leisure and retail destinations.

The campaign, created by krow Group, targets those who are seeking adventure and new experiences as it aims to drive awareness of the first all-electric Jeep made in Europe, the Jeep Avenger.

All electric launch at The O2

The new model embodies the motor brand’s core values of freedom and adventure offering its drivers the opportunity to escape their day-to-day life.

Utilising Jeep’s existing partnership with The O2, krow Group was tasked to create an interactive experience that reflected brand purpose, and entertained visitors at the venue whilst also showcasing the Jeep Avenger’s stand-out features.

To honour the utility of the vehicle, krow Group worked to turn the car – Jeep’s most compact SUV – into an escape room. ‘Race to Escape’ provides visitors with spontaneous and brain-teasing entertainment to follow the clues and try to escape from the car before time runs out.

Race to Escape: Jeep launches all electric car at The O2, London.

The participant with the fastest time will win a luxury treehouse getaway with a Jeep Avenger included for the trip.

The experience will be live from the 14th to the 19th of May at Entrance H within Outlet Shopping at The O2.

Nikki Austen, Marketing Director at Jeep, said: “With Race to Escape, krow Group has developed an experience that delivers on Jeep’s quest to offer concentrated freedom with the all-new electric Avenger.

“Fun and immersive, this experience gives visitors to The O2 of all ages the chance to explore the vehicle in an entertaining way.”

Vicky Saunders, Deputy Managing Director at krow Group, said: “Jeep has always been a brand committed to designing vehicles that enable people to escape the everyday and embrace adventure.

“Race to Escape was developed to provide visitors to The O2 with pre-show entertainment that encapsulates the thrill of the Jeep Avenger lifestyle in a bite-size experience.”