JDO has appointed Ed Silk to the role of Global Head of Strategy, in a move it said will further strengthen the agency’s strategic offer.
Silk joins JDO at a time of sustained growth for the award-winning agency, which has built an enviable reputation for delivering world class strategic creativity to a roster of global brands, including Shell, Pepsi and Dove.
“Our strategic offer sits at the heart of what we do” says Fiona Florence, MD, JDO.
“It provides a stimulus and framework that drives the creative execution, be it brand, design, packaging or 3D and it helps us deliver solutions that ultimately create belief.
“Ed joins an exceptional team and we are thrilled to welcome him to the JDO family.”
Prior to joining JDO, Silk was Head of Strategy at Bulletproof London, where his clients, among others, included Bayer, P&G, Heineken and Mondelez.
He also helped create the hard seltzer brand, White Claw, that has been a huge success with a 60% category share by the end of 2019.
Before Bulletproof, he was Planning Partner at Coley Porter Bell.
Commenting on joining the agency, Silk said: “JDO is an independent agency with global reach working across an amazing array of clients from Pernod Ricard to Unilever and I’m excited to help drive the strategic offer.
“There is a tangible energy and passion for creativity within the agency and I’m very happy to be a part of the JDO team.”