The Manchester Screen, one of the UK’s most iconic out-of-home (OOH) advertising sites, has entered a new chapter under fresh ownership — and has immediately launched the UK’s largest combined banner and digital billboard.
The Manchester Screen
The landmark 306m² digital screen can now be paired with an 834 square metres static vinyl wrap, creating 1,140sqm of continuous display space at one of Manchester’s busiest roadside gateways.
According to new owner Katie Smith, this expanded format marks a step-change for large-format advertising in the North West.
Already established as the second-largest digital outdoor billboard in Europe, The Screen wraps around Victoria Warehouse in Salford Quays, capturing over 21.6 million annual impressions from City Centre, MediaCity and major event traffic.
The site has hosted campaigns for some of the world’s biggest brands, including JD Sports, O2, PaddyPower and Calvin Klein, strengthening its position as a go-to platform for brands seeking high-impact creative.
“This expansion cements The Manchester Screen’s status as a flagship platform for high-impact campaigns, enabling brands to dominate one of the North’s busiest routes through both static and dynamic formats”, Smith said.
“By extending beyond the digital display, campaigns can now live seamlessly across physical and digital space — offering an opportunity that’s unmatched anywhere else in the UK.”
The first brand to activate on the newly expanded site is JD Sports, which has launched a statement-making takeover as part of its annual retail conference at Victoria Warehouse.
The campaign features JD’s signature bold visuals along with a giant replica of the brand’s iconic yellow bag suspended from the venue roof — creating a dramatic focal point above the city gateway.
Moreover, the installation celebrates JD’s Manchester roots and its reputation for youth-driven, high-visibility marketing.
Smith added: “It’s amazing to see the first full takeover come to life with JD. The display delivers huge impact for conference attendees and everyone travelling between Manchester City Centre and MediaCity.”
Jodie Howe, Director at Edison Media, said: “This campaign shows the power of large-format OOH when creative and context work together. It’s a perfect reflection of JD’s connection to Manchester — confident, visible and impossible to miss.”
Alongside its commercial growth, The Manchester Screen is also expanding its community focus. This winter it will donate free advertising space to support Men’s Mental Health Month UK, working with Feel Good Club, Andy’s Man Club and HEADS.
Booking details are available at www.themanchesterscreen.com.