Ogilvy Group UK has appointed Grey London CEO Jai Kotecha to the newly created role of President of Social, handing him responsibility for building and leading the social offering across Ogilvy, Grey and New Commercial Arts.
Reporting directly to Ogilvy Group UK CEO James Murphy, Kotecha will bring together the group’s existing social capabilities and oversee a planned expansion of the team, including a number of senior hires in the coming months.
He will take on the new position with immediate effect while continuing to lead Grey London as CEO.
Jai Kotecha
Kotecha brings over twenty years of experience to the post, having previously led social, digital, content and influence for Ogilvy UK before serving as CEO of Ogilvy Netherlands and EMEA Managing Director at Ogilvy.
He joined Grey London as CEO in January, leading the agency through recent wins including Synechron and Henkel.
In his new role, Kotecha will work closely with Nicola Dodd, EMEA president of PR and UK managing director of PR, Social & Influence at Ogilvy.
Murphy said: “Jai is a truly modern agency leader with extensive social expertise and a proven track record of highly successful agency leadership.
“All this makes him the perfect choice for this new role. I look forward to working with him to take Ogilvy Group UK’s social offering to the next level.”
Kotecha added: “Being given the opportunity to lead on all things social for Ogilvy Group UK while continuing to oversee the team at Grey London is an incredible privilege.
“I’ll be building on the brilliant foundations that have been established at Ogilvy Group UK, while bringing in new senior-level talent to help future-proof our offer. Getting to do that while continuing to deliver our ambition for Grey is a dream scenario.”